Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Google Instant Now Available for Mobile Phones

For those that follow internet tech news they are aware that Google instant search has been live for a few weeks now, but the new news is that Google Instant is now live for mobile phones. The number of phones that can benefit from Google Instant search is limited, so far only to iPhone and Android mobile devices.

Google announcement so far confirms that Android 2.2 platforms are so far the only capable mobile phones to use instant search and iPhones on its 4. The mobile version of Google is not far, but knowing Google will not be long until other languages ​​are added.

Once users log into the Google and go to the search page they will have to check the turn on instant search one time if they wish to use it, and if they do not they will have to turn it off afterwards. The user experience is practically the same as it is for computer users. Google instant offers almost instant results of the search query in a predicting pattern. Predicting pattern not being actually predicting, but showing the most search terms in that combination of letters.

Google instant services is designed for Wi-Fi and 3G networks with a hint that it is also developed for the new announced 4G network, but that is still unconfirmed.

Google is the number one internet company in the world, it owns over 40 multi million dollar companies and is investing in genetics, tech, and cyber research and internet technology. The latest projects that are getting the media attention is the long awaited smart vehicle also known as Robo-car and the Instant Search that followed the implementation of Google Caffeine. And like with every other internet app, as soon as a desktop version is out we can expect a mobile app version as well, which was in this case very fast and without error.

Wealthy Affiliate – Affiliate Marketing University

I have been a member of wealthy affiliate for what seems like forever now. Before wealthy affiliate the only income I made online was from MLMs or money game deals, which was far less than a living. I got tired of paying just for the opportunity to make money quit all everything I was doing and find a better way.

The first thing I purchased was the rich jerk. It was OK for someone completely new to affiliate marketing. Information overload, but I kept learning more about affiliate marketing industry after buying it.

Which lead me to my second eBook purchase affiliate project x. Great eBook in my opinion. Its whats really got me rolling. I made some money and lost more following some of the strategies. But the fact that I made some commission is what really got me pumped up about this industry.

I signed up for the course and landed on a landing page promoting a video tour for wealthy affiliate. I decided WA was exactly what I’ve been looking for and signed up after reading the sales page.

When I joined up I followed the 8 week course and hung around in the forums, in my opinion the best part of wealthy affiliate.

With the information I learned, I decided to tempt fate and venture back in to PPC where I lost tons of money before. My first few campaigns were a learning experience, but through the help of founders Kyle, Carson and members at the forum I obtained first profitable ppc campaign. Don’t remember the exact ROI, but I was making $50 to $100 dollars a day off a $10 to $30 spend daily spend.

So is wealthy affiliate worth it? I can only speak for myself. Before WA NO MONEY, After WA Making money.

Connect Mobile Phone Internet to Your Computer or Laptop With The Help of Bluetooth

I am using jazz internet on my mobile and whenever needed I use this net on my laptop. I am going to explain the method in two major parts.

Firstly, we have to make pair between our computer and Bluetooth mobile first as follow:

1. Open control panel. Select “Printer and other Hardware.” Select “Bluetooth Devices.”

2. Find “Add” button in Bluetooth devices window and click on it.

3. Check the button “My device is set up and ready to be found” and click on next.

4. Remember that your mobile Bluetooth should be on.

5. When computer Bluetooth will find your device, select your own device and click on next button.

6. Check the option button “Let me choose my own passkey” and give 1234 or on your own.

7. After computer Bluetooth will start making pair with your mobile, you will receive a message asking for the same passkey that you chosen, type it on your mobile then push on save or OK.

8. Computer Bluetooth will complete making the pair between them.

Secondly, you have to make a dial-up for your mobile internet.

2. Click on start. Select all programs and then accessories. Select communications and then “New Connection Wizard.

3. Click on next button.

4. Check option button “Connect to the internet” and click on next.

5. Check option button “Set up my Connection manually” and next.

6. Check option button “Connect using a dial-up modem” and next.

7. Select only Bluetooth modem and un-select any other modem if selected by default, and click on next.

8. Type the name of your Internet Service Provider. You can give any name.

9. For phone number; give number as *99# and click on next.

10. Give username of your mobile service and password. If you do not know about what is internet password or username you can ask from your phone service or can also find from internet. I’m using jazz phone service in my mobile and I know what its password and username is. If you are using any other mobile service, give its username and password.

9. Click on next and then finish the set-up.

Now after assuring your computer is connected with your mobile via Bluetooth, open that dial-up and give username and password. You are connected to mobile internet on your computer.

IMPORTANT: This method works only those Internet connections which does not require User Name/Password authentication. I hope this information is helpful. Visit my blog for more.

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